At Fox & Cub Family Wellness, we believe in supporting not only families, but the incredible professionals who serve them. We are building a collaborative team of heart-centered experts who are passionate about nurturing families through every stage of early parenthood.
Whether your focus is in postpartum care, lactation support, or health and wellness coaching, we welcome providers who are compassionate, reliable, inclusive, and committed to holistic care.
Join Us As A Fox & Cub Doula
When you join Fox & Cub, you become part of a thriving doula community. We host ongoing events and community-building gatherings throughout the year, creating a supportive network where you can connect, grow, and share experiences with other doulas.
As California’s leading holistic-based doula referral agency, we’re committed to providing more than just client referrals — we offer continuous training and mentorship designed to expand your skills and confidence. Our team shares the latest holistic knowledge and hands-on experience, so you can bring that extra layer of compassionate, well-rounded support that families are truly looking for.
At Fox & Cub, you’re not just joining an agency — you’re joining a movement to raise the standard of family care.
Our Story
Fox & Cub was founded by Olivia Fox, a postpartum doula, lactation counselor, and pediatric sleep consultant, who recognized the overwhelming need for holistic, wraparound support for mothers and families. What began with supporting parents in the tender postpartum months has grown into a company built on the belief that families deserve more than one-time services — they deserve a circle of care. Once a family comes to Fox & Cub, whether for lactation counseling, sleep consulting, postpartum support, or wellness services, they are embraced by that circle and guided throughout their parenting journey.
Our mission is to make sure families feel seen, supported, and never alone — while also creating a thriving community of professionals who can share their expertise, grow their practices, and strengthen the standard of family care together.
What are the requirements to apply as an IBCLC or a Health & Wellness Coach?
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Hold current liability insurance
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Have a valid business license, DBA, or LLC for your business
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Demonstrate excellent communication skills
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Be trained/certified through a professional organization relevant to your field and remain in good standing
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Complete a face-to-face interview with the recruitment team at Fox & Cub
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Submit to a thorough background check
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Provide personal and professional references
What are the requirements to apply as a birth or postpartum doula?
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Complete a face-to-face interview with the recruitment team at Fox & Cub
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Submit to a thorough background check
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Provide personal and professional references
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Trained/Certified through a professional organization relevant to your field and be in good standing
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Hold current certification in Child & Infant CPR and Pediatric First Aid by Red Cross or AHA
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Hold liability insurance
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Have a business license, DBA, or LLC for your business
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Have viable professional contracts for the services you provide
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Excellent communication skills
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Flexible schedule, reliable transportation, working cell phone, and childcare access (if applicable)
What Makes Us Different From Other Doula Agencies or Platforms?
At Fox & Cub, we go far beyond simply listing your profile and hoping for the best. We are a true matchmaking service — carefully connecting families with the right providers while allowing you to manage your client relationships in the way that works best for you. You remain in control of your schedule, policies, and style of care, while we focus on bringing you the leads and connections you need to thrive.
Unlike other agencies, we keep things simple and fair: just a flat referral fee due at contract signing and retainer being paid to you. This ensures that you only pay when you’re actually matched and booked, making it easier to grow your business sustainably.
Families are drawn to Fox & Cub because we offer wraparound support across birth and postpartum care, lactation, sleep consulting, wellness coaching, and more. Once a family joins us, they become part of our circle of care, receiving guidance, discounts, and resources throughout their entire parenting journey. This creates a level of trust and loyalty that keeps families coming back — and keeps referrals flowing to you.
When matching families, we look at more than just location or availability. We consider your pricing, skill set, certifications, style of care, and personal preferences, along with the family’s needs, goals, and values. This means every introduction is intentional, not random. If a family’s needs extend beyond one professional’s availability, we also help curate collaborative care teams, ensuring families are fully supported while you maintain balance and boundaries.
With Fox & Cub, you’re not just another name in a directory. You’re part of a holistic agency that works tirelessly to connect you with families who truly value your expertise.
